Into NYC department store.
US retailer Bloomingdales is placing LG Signature appliance and TV range into its flagship New York City store. The new collection offers refrigerators, dishwashers, ovens, washer/dryer combos, dishwashers, air purifiers and OLED TVs. The store-in-store space will be marketed as the ‘LG Signature’ experience
The move marks the first time Bloomingdale’s has sold larger appliances although the retailer does sell a variety of small kitchen appliances.
An LG spokesperson told Appliance Retailer there are no plans to do a store-in-store concept in Australia. LG already has signature displays across major retailers here including David Jones.