LG expands premium retail model

Into NYC department store.

US retailer Bloomingdales is placing LG Signature appliance and TV range into its flagship New York City store. The new collection offers refrigerators, dishwashers, ovens, washer/dryer combos, dishwashers, air purifiers and OLED TVs. The store-in-store space will be marketed as the ‘LG Signature’ experience

The move marks the first time Bloomingdale’s has sold larger appliances although the retailer does sell a variety of small kitchen appliances.

An LG spokesperson told Appliance Retailer there are no plans to do a store-in-store concept in Australia. LG already has signature displays across major retailers here including David Jones.

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