Kenwood leads food prep category in Europe

According to latest sales data.

With one product sold every three seconds globally, Kenwood has been named the brand leader across kitchen machines, food preparation, and food processor products in Europe by the Independent Research Institute for the full year 2017 based on sales value data.

De’Longhi marketing director, Raniero Miccoli, said, “Kenwood has a strong heritage in food processors and continues to innovate in the category. In October, we revealed the new Chef XL Sense Special Edition featuring a bold new look without compromising on performance.”

The Special Edition range fuses functionality with state-of-the-art design, available in three metallic colours: Ivory, Violet, and Zinc at Harvey Norman and other major Australian retailers.

Kenwood will now be using the number one claim logo on in-store POS, packaging and the Kenwood website.

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