To TV screens.
Myer’s ‘My Store’ campaign is back with advertisements now airing on commercial television. The latest advertisements are the cornerstone of key trading events for Myer with the revitalised branding to impact all advertising channels, Myer events, and in-store visual merchandising.
The campaign acknowledges Myer’s history but also looks to the future to show how Myer is evolving and improving its product offering, online store and in-store experiences and service.
Myer CEO and managing director, John King said, “Myer is Australia’s department store. We have been there for generations of Australians, for their everyday life, but also for their most memorable and special occasions, whether that be: ‘My Birthday’, ‘My Christmas’, ‘My Father’s or Mother’s Day’ or ‘My Wedding’.”
King acknowledged Myer’s commitment, through his Customer First Plan, to do better for customers by improving service and ensuring high quality and exclusive brands at great prices.
“We know that in recent times we have not always got it right for our customers. The new campaign will show that we exist for our customers, that we are putting them first, in every action we take and every decision we make – that we are ‘Their Store’ no matter where they shop with us in Australia.”