Myer CEO outlines turnaround plan

Customer-first approach.

Myer CEO, John King has confirmed that the department store will be refocusing its efforts on marketing and product offering with changes to product ranges, store layouts and its online offering.

“We know our customers want high quality, on trend products, at the right price, supported by great customer service,” he said.

A new Myer website will be launched later in September to enhance the overall user experience, in particular on mobile devices, including improved and faster search capability, clearer filtering and navigation, improved presentation of merchandise and clearer, more engaging brand and editorial journeys.

Myer has also reduced costs that do not directly benefit the customer or enhance the in-store or online experience. “This includes removing a number of executive and management roles to put in place a more streamlined and accountable structure at the support office,” King said.

“We will be working closely with our suppliers and brand partners to put customers first – in every action we take and every decision we make.”

Focus areas will be the customer experience in-store, ‘Only at Myer’ brands and categories, value for money and a continued enhancement of the Myer website.

“I am confident that with the successful execution of this plan, we will improve the performance of the business and deliver shareholder value,” King said.

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