Focus on price leadership.
Kogan earnings of $26 million for FY18 were up 108% on the prior year, driven by growth in product divisions, Kogan Mobile and investments in marketing and inventory. Net profit after tax (NPAT) also more than doubled to $14.1 million compared to the previous corresponding period.
Kogan.com founder and CEO, Ruslan Kogan said, “In FY18, we have significantly invested in and improved our customer offering. We now operate in more industries than ever with a very compelling offer in each industry. We continue to invest in our brand to drive our growing portfolio of businesses and improve our value proposition.
“While earnings from the business have more than doubled over the prior year, our consumer offer is now stronger than ever. We are focused on maintaining our price leadership position, digital efficiency and maintaining low overheads.”
Active customers in the last 12 months were up 433,000 or 45.3% to 1.38 million.
Formal EBITDA guidance for FY19 was not provided. The Board will provide an update on trading performance of the business at the company’s annual general meeting in November.