Camberwell Electrics owner Hans Vanderstadt was host to suppliers, marketing and VIP guests to officially open its fully renovated showroom with over 500 major appliances and 40 showcase displays across three levels. He was accompanied by brand ambassador and celebrity chef, Gabriel Gaté.
“One of our aims is to continue building the concept of being a permanent Home Show as an interactive display advisory centre. We don’t want to just sell product, we want to be the first place customers can come and get total home solutions and advice,” Vanderstadt said.
Camberwell Electrics’ Hans Vanderstadt, Gabriel Gate, Axel Vanderstadt and Felicity Vanderstadt
“Clive Peeters founder, Clive Savage said to me many years ago. ‘Build a single fantastic store…the best you can.’ This inspired me to reinvent the Camberwell store. I grabbed the opportunity with both hands and ran with it.
“The renovation was a huge undertaking and journey. After months of planning and discussions with suppliers, the team and I were able to get it all across the line in less than two weeks. We did it, stayed relatively sane and still had fun.
“Camberwell Electrics was established in 1952. Now bring on the next 50 years,” he said.
The launch evening consisted of welcome speeches, French-inspired food and live music from a three-piece jazz band.
Smeg team with Hans and Gabriel
Schweigen team with Hans and Gabriel
Jura’s George Liakatos and Melinda Nuzzaco with Hans and Gabriel
New KitchenAid major appliances made their debut at the launch
Cooking, sinks and taps displays
Asko’s Owen Holbourn with Hans
A three-piece jazz band were the entertainment for the evening