How Fujitsu General plans to drive April sales

On the back of latest promotion.

Fujitsu General has introduced a new promotion which will see consumers who purchase a Fujitsu General Lifestyle or Designer reverse cycle wall mounted split system receive a $150 grocery eGift card or Weber Baby Q Titanium Q1000 LP barbecue (valued at RRP $319). The promotion ends 4 May 2018 at participating retailers and Fujitsu General dealers.

Fujitsu General sales and marketing general manager, Dave Smith said, “Now that temperatures are starting to drop, customers will be thinking about heating solutions for their home, particularly if they experienced a cold season last year and want to be better prepared this year.

“Running a promotion throughout April provides our customers with incentives to draw consumers into their stores to drive wall mounted air conditioning sales. This also allows consumers time to have their system installed before the cold weather really sets in.”

The promotion is being supported with in-store point of sale material, along with radio, search and digital display advertising.

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