Eurolinx prepares for Fhiaba launch in Australia

Marks entry into premium refrigeration.

Eurolinx, the distributor of Ilve, De Dietrich and Artusi, has confirmed the arrival of Fhiaba premium Italian-made refrigeration in the second half of 2018.

“We are very excited about Fhiaba finally coming to the Australian market,” Eurolinx national sales manager, Tristan Peters told Appliance Retailer at EuroCucina in Milan.

“All product certifications should be completed by the end of May and so we are looking to launch in the second half of the year. We have displays already designed and are ready to launch as soon as the products are ready to go.

Eurolinx national sales manager Tristan Peters with the Prosciutteria from Fhiaba 

“The range that Fhiaba offers is complete and comprehensive with sizes from 600mm, 750mm and 900mm in column, bottom mount and wine storage formats.

“The three main lines we will be introducing to the Australian market include models featuring a top compressor with integrated exposed grills, models with a bottom compressor as well as integrated models – which are different to other integrated models on the market as it will have a fully stainless steel wrapped door. A number of different stainless steel finishes will be available with all models including traditional stainless steel, a treated stainless steel which avoids fingermarks, a graphite or dark grey finish which is on-trend here at EuroCucina and for selected customers – rose gold as well as copper.

“Fhiaba is the Italian specialist for refrigeration and it is a natural partnership for Eurolinx and fully integrates with our Ilve brand synergy. It offers us the opportunity to enter the premium refrigeration market that is growing and has been proven by other brands in the Australian market – but with Italian flair and design that is second to none.

Eurolinx national sales manager Tristan Peters with the CEO of Fhiaba – Massimo Baron Toaldo

“Once we have complete certification on all of the products then we can finalise our distribution strategy which will include some of our existing retail partners who are specialist refrigeration retailers. It will be positioned as the best of the best at the top of the market competing directly with brands like Sub-Zero. Fhiaba can offer a very similar range to Sub-Zero, however with improved features as well as the added benefit that the entire range is manufactured in Italy to the best standards.

“In the second stage of the launch, we will introduce underbench refrigeration for the indoor and outdoor markets as well as a blast chiller and underbench freezers and sous-vide vacuum drawers in 150mm, 250mm and 450mm formats. Also available will be a range of alfresco refrigeration products initially designed for the American market including a beverage centre, refrigerator drawers as well as wine storage with integrated amber light as white light has been recently found to affect the ageing of white wine.”

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