Attributed to Black Friday, iPhone X launch.
Australian retail turnover rose 1.2% in November 2017, seasonally adjusted, according to the latest Australian Bureau of Statistics (ABS) Retail Trade figures. This follows a 0.5% rise in October 2017.
Quarterly Economy Wide Surveys director, Ben James said, “In seasonally adjusted terms, rises were led by the household goods (4.5%) and other retailing (2.2%) industries. Seasonally adjusted sales in both these industries are influenced by the release of the iPhone X and the increasing popularity of promotions in November, including Black Friday sales.”
There were also rises for clothing, footwear and personal accessory retailing (1.6%) and cafes, restaurants and takeaways (0.4%). Department stores fell 1.1% whilst food was unchanged in November 2017.
In seasonally adjusted terms, all states rose. There were rises in Victoria (1.8%), New South Wales (1%), Western Australia (1.4%), Queensland (0.7%), South Australia (1.5%), Tasmania (1.8%), the Australian Capital Territory (1.2%) and the Northern Territory (0.2%).
Online retail turnover contributed 5.5% to total retail turnover in original terms. This is the largest contribution to total retail turnover from online sales in the history of the online series.