Ikea partners with Sonos

For Home Smart concept.

Swedish furniture retailer Ikea is expanding its Home Smart concept, collaborating with US electronics company Sonos to develop a new home ‘sound experience’. This will be the third step for Ikea Home Smart which began in 2015 with the launch of wireless smartphone charging devices, followed by smart lighting in 2016. This latest collaboration is expected to launch in 2019 and is intended to create an atmosphere in the home around music and sound.

Sonos CEO, Patrick Spence said sound should be a considered element of home design. “We will work with Ikea to create products and experiences that make the home look and sound more amazing.”

When Ikea asked people what sound they associate with their homes, many mentioned music, Ikea Home Smart business leader, Bjorn Block said. “By teaming up with Sonos we want to combine Ikea home furnishing knowledge with Sonos’ expertise within great home sound,” he said. “At Ikea we strive to make solutions for life at home by integrating technology into our home furnishing offer that are easy to use and affordable, making smart home technology accessible to many people.”

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