Panasonic takes Lumix to the next level

With improved speed and precision.

Panasonic used Sydney’s iconic Bondi Beach as the backdrop to launch its Lumix G9 mirrorless camera that claims to deliver the fastest-in-class burst shooting, ultra-precise stabilisation technology and industry-leading 80-megapixel High Resolution mode, in addition to USB charging and operation.

Photographers also benefit from features first seen on its predecessor, the Lumix GH5 and still unique in their class, including 6K Photo Mode burst shooting with no buffer limit, supported by high-speed backup with Dual SD UHS-II Card slots.

Panasonic has also introduced a new pre-burst shooting mode on the G9 so the camera commences shooting 0.4 seconds prior to shutter release, including when shooting in RAW.

At the heart of the camera, the 20-megapixel Digital Live MOS sensor and the high-precision Venus Engine processor provide superior detail, low-light performance and dynamic range. A first for mirrorless cameras, the magnification ratio can also be switched to 0.7x and 0.77x, which is ideal for consumers who wear glasses as they can adjust the magnification in order to see the full frame.

The LUMIX G9 is highly mobile at 579 grams, while incorporating a rugged field-ready design. The camera has a magnesium alloy full diecast front/rear frame. Secure construction and sealing for every joint, dial, and button make the G9 not only splash and dust-proof but also freeze-proof down to minus 10 degrees Celsius.

Panasonic Australia MD: 10 years of Lumix G

Addressing attendees at the local launch event, Panasonic Australia managing director, Paul Reid said, “The Lumix camera story started 14 years ago and in that time, we have revealed cameras in locations from Queenstown in New Zealand to Lady Elliot Island and even on safari at Taronga Western Plains Zoo. Today, we are at Icebergs Dining Room at Sydney’s Bondi Beach and what better place to announce the next step forward for Panasonic Lumix G.

“Personally, I am privileged to have been part of the journey since the beginning, almost 10 years ago, when Panasonic launched the Lumix G1 – the industry’s very first mass-market mirrorless system camera – that broke new ground. It started as what has arguably been the biggest disruption in the system camera market since the introduction of digital photography. Panasonic has continued to lead the way, pushing the boundaries and developing exciting new products after listening to the voices of our users.

“We pay careful attention to what photographers in the field tell us about our products and how they can be improved. With this information, we continually seek to produce new products, pushing the boundaries of technology and creating a better photographic experience.

“Over the 10 years, the Lumix G format has become a well-established and mature photographic system and we have developed over 27 Lumix G cameras and over 30 lenses. Today, Panasonic still boasts the largest lens line-up of any mirrorless brand. Ultimately, this means we can offer extraordinary photography flexibility to the user.

“The release of the GH5 in April has really taken us to a new level. This highly acclaimed and awarded camera for the working videographer has become the cornerstone for G Series sales for Panasonic in Australia. It has recorded significant success around the world. It has been so well received by our customers that it has become the most successful Lumix G Series camera we have ever released in terms of units and value.

“The new camera we are announcing is equally as impressive with some truly unique capabilities. It is set to become the leader in its class.”

Executives from Panasonic Japan were in attendance, including Panasonic Corporation consumer marketing division, Mr Takase, councillor for imaging and communications, Mr Watanabe and digital imaging manager for Panasonic Appliances, Mr Kato.

Pricing and availability

The G9 will be available in Australia in January 2018 from photographic specialists and consumer electronics retailers. The accessory Battery Grip and Eyecup will also be available from January.

DC-G9GN-K – Body only: RRP $2499

DC-G9LEICA – Leica kit with 12-60mm f2.8-4.0 lens (H-ES12060E): RRP $3499

DC-G9PRO – Pro kit with 12-35mm f2.8 lens (H-HSA12035E): RRP $3499

DMW-BGG9 – Accessory Battery Grip: RRP $399

DMW-EC4 – Accessory Eyecup: RRP $29.95

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