To increase brand awareness.
Hisense has kicked off its latest TV campaign titled Come To Your Senses that is running across print, digital and broadcast channels to increase brand familiarity and consideration by highlighting the strength of Hisense products, and the value they deliver to consumers.
Hisense Australia head of marketing, Andre Iannuzzi said, “Come To Your Senses leverages the enthusiastic reception around Hisense’s premium range of ULED TVs and create a halo effect around the suite of products available in Hisense’s television and refrigeration categories.”
The TVCs showcase the brand’s signature ULED range accompanied by Hisense’s market position and review quotes from some of Australia’s leading technology experts.
Iannuzzi attributes the brand’s continued growth to its strong relationships with Australia’s leading retailers, combined with an accessible price point in television and refrigeration. “We are carrying that momentum through this campaign, enticing Australians who haven’t yet experienced all the exciting products Hisense has to offer” he said.
As part of the campaign, Hisense is giving away three 55 inch Series 7 ULED TVs valued at $2,499. Entries can be submitted via the Hisense website.