IFA 2017: LG raises the bar in mobile photography

With its latest flagship smartphone.

LG Electronics (LG) took the wraps off the latest addition to its V series flagship smartphones – the LG V30, featuring a number of industry innovations – the first F1.6 aperture camera lens, the first glass Crystal Clear Lens, the first OLED FullVision display, Cine Video mode for producing movie-quality videos, premium sound with Hi-Fi Quad DAC, and Voice Recognition.

In response to the debut of the LG V30 at IFA, LG Australia provided the following statement, “LG Australia is excited at the expansion of the LG V series, with the global announcement of the LG V30 smartphone at IFA in Berlin. The LG V30 is further evidence of the LG commitment to develop smartphones with diverse capabilities that cater to the varying needs of consumers. Information about the release of the LG V30 in the Australian market will be shared as soon as it becomes available.”

The LG V30 features powerful video capabilities. The main camera on the rear features an F1.6 aperture that lets in more light for brighter, more dynamic shots. Paired with the glass Crystal Clear Lens which delivers more accurate colors and clearer images than a plastic lens, the V30 is the most capable image capturing device in a smartphone. The second lens in the V30 dual camera is an upgraded 13MP wide angle lens with two-thirds less edge distortion than in the V20.

LG’s new Cine Video mode allows anyone to produce movies like a pro, thanks to its powerful Cine Effect and Point Zoom features. Users can now take high-quality videos enhanced by the cinematic hue. Cine Effect provides a palette of 15 presets to give videos a unique movie-like look, from romantic comedy, summer blockbuster, mystery, thriller and classic movie, among others.

The LG V30 builds on the strengths of the OLED FullVision display in a body that is compact, slim and light. Even with a large 6-inch 18:9 OLED FullVision display, the V30 is 8mm shorter and 3mm narrower than its predecessor. With a thickness of only 7.3mm and tipping the scale at 158g, the V30 is the lightest among smartphones in the 6-inch and over category. The tempered glass that covers both the front and back is curved all the way around the edge.

The QHD+ (2880 x 1440) OLED FullVision display offers faster response time and exceptional graphics thanks to Qualcomm Snapdragon 835 Mobile Platform to support Daydream, Google’s platform for high quality, mobile VR. With Daydream, users can enjoy personal VR cinema and play games.

LG has equipped the V30 with a Hi-Fi Quad DAC with audio tuning by sound engineers from world renowned audio brand B&O PLAY as well as a set of earphones by B&O PLAY. The V30 is the first global smartphone to support MQA (Master Quality Authenticated) technology that allows for the streaming of high-resolution audio. The V30’s recording capability is upgraded as well, with a receiver that doubles as a microphone to capture a broader sound spectrum.

The Google Assistant on the LG V30 will feature unique capabilities specific to the phone. Saying “Ok Google, take a romantic Cine Video” will activate Cine Video preset to Romantic. Say “Ok Google, take a wide angle selfie” to launch the camera app with the setting on the front-facing camera wide angel mode.

The convenience of the Second Screen which was introduced in past V series smartphones has evolved into a new Always-on Display (AOD) feature and Floating Bar. When the display is off, the AOD replaces the Second Screen by providing shortcuts to Quick Tools and Music Player without having to turn on the display. The optional semi-transparent Floating Bar can be customized with up to five apps for easy access to the most used applications. When not needed, the Floating Bar can be dragged off to the side so it doesn’t take up any screen space.

Now with four different options, security on the LG V30 is more advanced than ever, with face recognition, voice recognition, fingerprint sensor and knock code. The phone also features Gorilla Glass 5, Corning’s most advanced tempered glass, on both the front and rear. It is also IP68 water (it can be immersed in up to 1.5 metres of water for as long as 30 minutes) and dust resistance. With Quick Charge 3.0, the V30 charges from empty to 50 percent in around 30 minutes. The V30 also offers wireless charging.

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