Asko confirms local launch for Pro Home Laundry

Combining beauty and functionality.

Following the launch of the new generation Asko Pro Home Laundry products in Stockholm, Sweden in the first quarter of the year, the company has confirmed that the Pro Home Laundry range will be available to Australian consumers from November.

Asko marketing director, James Vogdanos told Appliance Retailer, “Asko feels that this launch will help not only to revitalise our laundry offer. It will clearly highlight after producing laundry appliances for 67 years, we are still able to combine beauty with functionality.”

The Asko Pro Home Laundry range of washing machines, which were on display at IFA in Berlin earlier this month, deliver a premium design made from a single piece of stainless steel with a much larger opening for loading and unloading clothes combined with the trademarked Steel Seal stainless steel door that replaces the much-maligned rubber bellow seal used by other manufacturers.

A key feature of the new range is the ability to hold down iPhone-style metal buttons located under wash cycles and function modes on the full colour TFT-display to reveal a short description of that cycle or mode.

The new products continue to use Asko’s well-known professional-style Quattro Construction platform and are also available in three tiers – Classic, Logic and Style, with up to 12kg of capacity, 1800 rpm spin speed and incorporating an auto-dosing system.

Other key features include an increased number of customised programs to deliver improved fabric care as well as flexible options to provide faster, quieter or more environmentally sustainable laundry modes with as many as six personalized programs available to be saved for frequent use.

A matching range of dryers with a premium stainless steel construction and brushed aluminum finish were also launched featuring Soft Drum technology to enhance air flow around the clothes from an indented drum print as well as Air Lift paddles, Butterfly Drying, brushless motor, full colour TFT display and a new multi-filter system.

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