Myer marketing guru takes off

Myer group general manager of marketing, Tara Lordsmith has resigned after less than one year in the role to return to the company she founded, LordSmith & Co. Myer did not release a statement on the Australian Stock Exchange (ASX) about Lordsmith’s resignation, despite the company always keeping shareholders up-to-date with staff movements.

Myer Tara Lordsmith

Prior to her role at Myer, Lordsmith was general manager of marketing at FMCG business, Simplot, for ten years before leaving in 2013 and starting her own marketing consultancy firm, Lordsmith & Co.

In a company statement, Myer chief merchandising and marketing officer, Daniel Bracken said, “We thank Tara for her contribution, and her enthusiasm and passion, and wish her well.

“I am very confident in the bench strength of our team to continue to lead the marketing function while we review our future options.”

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