Fujifilm took a less traditional approach to its show-stopping stand at this year’s Digital Show as the company encouraged visitors to bring their smartphone photos to life by printing, decorating and framing them at the Wonder Photo Shop, with the help of more than 10 staff. Fujifilm offered an extensive range of craft cards, scrapbooks, frames and stickers, which gained a lot of interest from all ages at The Digital Show.
Fujifilm Australia COO, Dave Marshall was very pleased with the response and feedback from visitors.
“In previous years, our stand has been dominated by dozens of kiosks with no real added value. By adding some creativity, we have seen an increase in foot traffic and improved engagement with our visitors,” Marshall said.
The Wonder Print Station allowed consumers to connect their smartphone to a kiosk to print photos instantly using a choice of different templates. Alternatively, photos were printed via an App once downloaded onto a smartphone. Visitors also had the choice of printing photos on various materials such as glass, metal, canvas and stickers.
“The Wonder Photo Shop brings out the inner artist by providing a comprehensive gifting experience that revolves around producing works of art, gifts and décor using smartphone-generated photography,” Marshall added.
In the second quarter of 2015, eBay saw a surge in popularity for Polaroid cameras as the instant photo camera market becomes revitalised, which was backed by Marshall who said the instax cameras had proven to be popular among visitors. Fujifilm showcased its range of instax cameras, printer and accessories, as well as its full range of renowned X Series cameras, lenses and accessories.