Why Nespresso and KitchenAid are teaming up for Christmas

Nespresso and KitchenAid have partnered to bring a new coffee machine to market just in time for the valuable Christmas sales period. This is the third local partnership for Nespresso Australia, which already has successful affiliations with DeLonghi and Breville and it will bring several new retail channels for Nespresso to access.

KitchenAid Nespresso machine

Along with distribution through the department stores, the Nespresso by KitchenAid machine has an RRP of $799 and will range through Peters of Kensington (NSW), E&S Trading and Zoes Kitchen (Victoria) and Kitchen Warehouse (WA) as well as Nespresso’s own national boutiques. Nespresso Oceania, general manager Loïc Réthoré (pictured below) explained to Appliance Retailer this morning that like Nespresso’s existing partnerships, the US heritage brand KichenAid shared common values, among which includes a passion for innovation and design.

He said KitchenAid is renowned for its design aesthetics, high quality craftsmanship, attention to detail and versatile technology.

“By partnering with KitchenAid, it will not only offer an opportunity to further grow the portioned coffee machine market, but will also provide a wider offering to Australian consumers,” Réthoré said.

Loic nespresso

Australia is the third market to offer the Nespresso by KitchenAid machine after France and Germany where the machines were launched mid-year. Réthoré explained that Australia was an “amazing” market for coffee and the key trends of ‘premiumisation and convenience’ are driving the local portion category.

The new machine is made of aluminium and zinc die-cast elements in Onyx Black, Candy Apple Red, Empire Red, Medallion Silver and Almond Cream and come with an Aeroccino. It features a simple loading system with an manual lever designed for use with Nespresso’s 23 Grands Crus coffees.

It can be set to brew ristretto, espresso and lungo coffees. It has up to six-cup calibrations and an easy-to-read LED indicator, with a range of volume and strength options to suit a variety of preferences. More details on the Nespresso by KitchenAid machine will appear in Appliance Retailer’s Coffee Feature in our November magazine.

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