LG’s top marketer departs for new role at Electrolux


Lambro Skropidis

Lambro Skropidis

LG Electronics Australia’s chief marketer Lambro Skropidis has quit the Korean company to join Swedish appliance brand Electrolux Home Products. Skropidis has been with LG since March 2012 when he joined from Samsung Electronics Australia.

LG has confirmed that Skropidis went on leave effective Monday 22 June and a replacement is currently being recruited for his position. Appliance Retailer understands that Skropidis will commence his new role at Electrolux in approximately two months time.

Over the past three years, Skropidis has overseen the rollout of Australia’s only OLED TV range, Ultra HD and Curved panels, and several laser and projector TVs. There’s also been LG’s local re-entry into the PC and tablet categories and a re-emphasis on premium smartphones after several years focused on the prepaid market.

In appliances, LG has maintained its strong positions in washing machines and dryers, including the rollout of new topload and frontload technologies, as well as the groundbreaking release of LG’s Door-in-Door refrigerators.

In a recent interview with Appliance Retailer, Electrolux Home Products managing director Mike Putt said the remainder of 2015 promised to be very exciting for the company that distributes the Electrolux brand, along with AEG, Westinghouse, Simpson, Dishlex, Chef and the newly acquired BeefEater Barbecues business.

“We remain very optimistic about the balance of 2015 on the back of exciting product launches across various categories and brands, primarily Westinghouse refrigeration, Electrolux cooking and AEG dishwashers. And we will be focusing on supporting these new product launches.

“New home building and residential construction affords opportunities for our customers. EHP will continue to provide innovative products with innumerable consumer benefits to meet this surge in property investment.”

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