Summer is the season for refrigeration sales so it’s no surprise that those clever Kiwis at Fisher & Paykel have chosen 1 December 2014 to kick off a new promotion to encourage sales of its broad range of French Door, Door Drawer, Side-by-Side and Bottom Mount fridges.
The hook for this promotion is fresh food: how to buy it, how to store it and how to enjoy it. F&P has teamed up with Aussie Farmers Direct, an online provedore, to encourage customers to source only the freshest fruit and vegetables, meat and seafood, breads and dairy products.
Customers who purchase a selected F&P refrigerator before 31 January 2015 will receive a free Aussie Farmers Direct voucher worth up to $200.
“As leaders in refrigeration, we are focusing on educating consumers about the best ways to keep food at peak freshness for the longest possible time,” said F&P senior brand manager Yvonne Hong.
“This is part of an ongoing strategy to build a relationship with consumers who will look to Fisher & Paykel as the experts in food care. Our message is that preserving food freshness is not only good for health, it minimises food wastage, good for the environment, and importantly it helps people save money.”
F&P refrigerator customers will receive a $200 voucher with the following models: RF610ADX4, RF610ADUSX4, RF610ADUQSX4, RF522ADW4, RF522ADX4, RF522ADUSX4, RF610ADW4, RF522WDRX4, RF522WDLX4, RF522WDRUX4, RF522WDLUX4.
There’s a $150 voucher available with these refrigerators: RX628DW1, RX628DX1, RX611DUX1, E522BRE4, E522BLE4, E522BRX4, E522BLX4, E522BRXFD4, E522BLXFD4, E522BRXFDU4, E522BLXFDU4, E522BRXU4, E522BLXU4, E522BRWFD4, E522BRXFDUQ4.
And a $100 voucher is available with these units: E442BRE4, E442BLE4, E442BLX4, E442BRX4, E442BRXFD4, E442BLXFD4, E442BRXFDU4, E442BRWFD4.
As with all consumer promotions, this article should only be used as a guide. Interested parties should read the official terms and conditions.