Moore frontloaders on the front page…

UnderCurrent says ‘well done’ to the frontload washing machine industry for securing this prominent slab of PR in Sydney today:


The story is about Sydney Lord Mayor Clover Moore hiring a sizable PR and spin team so it’s only fitting that a newspaper, which relies on these comms pros for access to politicians, mock the decision by putting Ms Moore’s head in a washing machine.

Perhaps most amusing, however, is that in the online version of this story, the above image comes with the disclaimer that this is a “Digitally Altered Image”, just in case anyone was living under the false assumption that Mayer Moore actually stuck her noggin in a washer for a photo shoot…


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