Princess parts with Schweigen, now dealing direct from factory to retailer

The Princess brand of small appliances is no longer being distributed by Schweigen Home Appliances and instead will ship directly to retailers from its factory in China.

Princess is a Dutch brand that started in 1994 and currently manufactures and markets benchtop, floorcare and garment care appliances. The brand is perhaps best known for its bamboo table chef griddle:


Rather than appoint a new distributor, the company is looking to deal directing with retailers to save money.

“Australia is such a competitive market that our company has decided to deal directly with retailers instead of working via distributor,” a spokesperson said.

“All orders will be shipped FOB (free on board) from China and our Hong Kong and Shenzhen office will serve directly.”

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