McAfee no more as subsidiary rebrands to Intel Security

One of the most famous names in internet security — and Central American polices chases — McAfee has rebranded to Intel Security.

This announcement was made overnight at the 2014 International CES in Las Vegas. Here is a statement from Keith Buckley, managing director of McAfee ANZ, explaining the move:

Yesterday at CES 2014, Brian Krzanich, CEO of Intel, announced that as new products are introduced, the McAfee brand name will be phased out and branded Intel Security. The shield, which represents the core values of security and protection, will remain. The re-branding will begin immediately, but the transition will take up to a year before it is complete.

McAfee will continue to operate as a wholly owned subsidiary. Its employees will continue to work side-by-side with Intel employees currently working on security activities under the Intel Security umbrella.

Intel aims to provide ubiquitous security and identity protection for individuals and businesses on all computing devices, and lead the industry by enabling a safe digital experience for every person on Earth.

Here is a copy of the new logo, captured from the new Intel Security website:

IntelSecurity

The new Intel Security logo.

Leave a Reply

Your email address will not be published. Required fields are marked *

*