By utilising Swarovski Elements, we’ve created a luxurious and modern refrigerator that meets the demand for a larger capacity refrigerator, while also providing more options for consumers looking to reflect their own personality into home design.
– LG Electronics Australia Marketing General Manager Lambro Skropidis
LG Five Door, Door-in-Door Refrigerator
The second phase of LG’s Door-in-Door rollout saw the innovative technology introduced into a massive French Door model with a bottom-mounted freezer compartment. The Door-in-Door means users can quickly access common items without onerously interrupting the cooling process.
Door-in-Door Delivers: At 951 litres, this was the biggest refrigerator on the Australian market at the time of release.
It has been a year of ambition for the Korean electronics manufacturer. Along with the announcement that they will be the sponsorship partner of the Australian A-League, alongside appliance and electronics retailer Harvey Norman, LG has also taken bold steps into the commercial air conditioner market.
LG’s “cutting edge” new Multi V IV variable refrigerant flow (VRF) commercial system is their big play in the multi-million-dollar B2B air conditioning sub-category:
LG wants to capture $100 million in sales and claim 10 per cent of the market by 2017, according to air conditioning and energy solutions general manager Les Stock, which will necessarily mean taking share off leading players like Fujitsu, Mitsubishi and Daikin.
“We have integrated all our advanced, industry leading patented HVAC [heating, ventilation, and air conditioning] technologies into this excellent new solution,” Stock said. “This allows the Multi V IV to have superior energy efficiency, performance, flexibility and cost savings.