The Variety Dick Smith Bash, a motoring event to raise money for children’s charity Varity began this morning from Dick Smith’s head office in Chullora.
Dick Smith media release (edited for readability):
The Bash’s infamously entertaining participants, which this year includes some Smurfs, Shrek, and Batman and Robin, will be helped along their way for the first time with a free Navman from Dick Smith, to ensure no-one goes astray.
Testing new technology, the Dick Smith team will be trialling the SatSleeve, a new device that simply attaches to an iPhone, and with a free app, turns it into a satellite phone so the team will have mobile coverage in even the most remote locations. For those wanting full mobile coverage on their own road trips, SatSleeves will be available to purchase from Dick Smith stores shortly.
The Variety Dick Smith Bash departed today from Chullora in Bankstown and finishes in Ballarat on Saturday 31 August 2013. The teams will make pit stops at 17 regional and remote towns across New South Wales, South Australia, Queensland and Victoria throughout the 4,425 kilometre adventure including Manildra, Nyngan, Innamincka, Peterborough, Mildura and Horsham.
In addition to the joy that the colourful convoy brings to each town, the Bashers (participants) deliver much needed resources to local schools, including sporting equipment, play equipment or special needs/medical equipment, as well as a $500 Dick Smith voucher.
Comment/Analysis
Well done to Dick Smith. Not only is it doing a good deed for the community, it is also getting its name out there again after years of Woolworths neglecting the brand with tired catchphrases and lazy marketing.