Whirlpool ‘to improve satisfaction’ by outsourcing sales to Castel Electronics

By Patrick Avenell

Whirlpool-branded appliances will be sold through a sales agent, Castel Electronics, from 8 July 2013, according to a company statement released today by Whirlpool Oceania managing director Sanjay Prasad.

Whirlpool Oceania media statement:

This partnership with Castel will allow us to distribute Whirlpool branded products to the Australian retailers more efficiently and cost effectively resulting in a greater value for the customer.

Castel has a proven business model in this market to deliver high quality products on time, every time. Whirlpool Corporation remains committed to the Australian marketplace.  This move will improve our overall satisfaction rates in product availability, quality, and services.

Castel managing director Michael Kwong said:

With over 23 years experience in the Australian consumer electrical business, Castel is well poised to represent the Whirlpool brand in Australia.

Our stable of high quality reliable brands has contributed to a steady growth in our business and over many years, our company has secured a team of professional and committed staff, who represent our company with the vibrancy and pride required to secure our leading stature in the electronics industry of Australia.

We are proud of the opportunity to represent the number one manufacturer in the world today and we seek to uphold the high quality brand image which Whirlpool has established worldwide.

3 Responses to Whirlpool ‘to improve satisfaction’ by outsourcing sales to Castel Electronics

  1. joseph Mon 19 Jan 2015 at 12:56 am #

    I have a whirlpool washed had it for about 4yrs and now that the control vavle broke and been replaced it will not turn on the lights or anything and I tried the 1 2 3 met hood and no luck

  2. Moira Crowson Fri 6 Feb 2015 at 11:33 am #

    Owned Whirlpool side by side Fridge/Freezer for almost 20 years and very satisfied with product. Renovated kitchen in 2014 and decided to upgrade to Ice & Water model (6WSC20). Nothing but issues with new unit and contacted Castell on 27 October (bad smell), 8 Decemeber (fauty valve, corrected on 23 Dec), 12 January (compressor gone) — STILL WAITING SETTLEMENT — refund promised (?) on 28 January 2015 — told today contact made on 23 January??? What is wrong with Castel Electronics — nothing happens week to week until I ring and complain yet again! Totally unimpressed with ‘customer service’!

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