Breville has today announced its Mother’s Day promotions program, which incorporates television advertising, cashbacks and gifts with purchase.
The new flagship appliance for Mother’s Day will be the Breville All in One (BSB530, RRP $199), which will be supported by a 30-second TV commercial and a $20 cashback.
In its breakfast appliance range, Breville is offering $25 cashback on its Smart Kettle (BKE820, RRP $149) and three models in its Smart Toast range (BTA820/30/40, RRP $149/$179/$199).
Both these cashbacks must be redeemed via Breville’s website and run from 1 April to 31 May 2013.
To promote its coffee machine range in the lead-up to Mother’s Day, Breville is offering free gifts with the purchase of three machines.
Consumers who purchase the Dual Boiler (BES900, RRP $1,499) will receive the Smart Grinder (BCG800, RRP $299), while the Barista Express (BES870, RRP $799) comes with a free Knocchi espresso knock box (BCB100, RRP $49). Breville is also offering its BarAroma coffee grinder (BCG450, RRP $199) free with the purchase of the Infuser machine (BES840, RRP $549).
In small appliances, Breville is offering both the Fresh Keeper vacuum sealer (BVP700, RRP $129) and the Thermal Pro Grill (BEF100, RRP $99) with its Sous Vide Supreme (BSV600, RRP $799).
Frypan fans will receive a free Electric Salt and Pepper Mills set (BSP400, RRP $49) with the purchase of the Thermal Pro non-stick (BEF450, RRP $129) or the Thermal Pro stainless steel (BEF500, RRP $169).
The coffee, sous vide and frypan offers can be redeemed in store and run from 1 April to 31 May 2013.
Finally, Breville is giving away three Patak slow cooker sachets (lamb, chicken and beef curry flavours) with the purchase of any slow cooker (RRPs range from $59 to $199). This redemption is in-store while stock last, commencing on 1 May 2013.