Mother’s Day Battlegrounds: Juicers

By Claire Reilly

The juicing trend has been getting bigger and bigger in recent months, with major suppliers and smaller brands alike getting in on the small appliance action.

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These appliances allow consumers to prepare their own fresh juices from any number of fruit and vegetable combinations so they have massive appeal for health-conscious consumers. Indeed, the healthy living message is being driven by many brands, including Breville, which went as far as putting its name to a documentary called ‘Fat Sick and Nearly Dead’, created by by juicer and health advocate, Joe Cross.

Breville has a number of products in the category including the ikon Froojie Juice Fountain (BJE520 $299) for soft fruits and the Juice Fountain Crush (BJS600 $499) that crushes and squeezes ingredients to extract maximum nutrients. At the top of the range, the Juice & Blend (pictured, BJB840, $529) offers both a blender and juicer on the same interchangeable base.

Philips is also targeting health-conscious consumers with its line-up of QuickClean Juicers. Available in a range of wattages and finishes (1000-watt QuickClean Juicer pictured, HR1873, RRP $249), the juicers all feature an XXL Feeding Tube and a smooth, round pulp collector for quick disposal of waste.

One of the entry-level brands pushing into the juicing category is George Foreman, which is already famous for the ‘knock out the fat’ tagline on its range of grills. Distributed in Australia by Spectrum Brands, the range includes a Citrus Juicer (GFCJ631AU, RRP $29) and the Compact Health Juicer (pictured, GFJE2200AU, RRP $59).

Also distributed by Spectrum is Russell Hobbs, which is promoting its juicers for Mother’s Day, including the Juiceman (RHJM8000AU, RRP $99) and the Juiceman Pro (pictured, RHJM8000AU, RRP $199).

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