Nespresso offers coffee lovers an incentive to purchase a new machine

By Claire Reilly

Nespresso has announced a promotion for consumers looking to buy a capsule coffee machine in February, offering a gift with purchase across its entire range of machines.

Customers who purchase any Nespresso machine between 4 February and 3 March will be eligible to receive a free Coffee Discovery Box from Nespresso, valued at $70 (via redemption). The box is filled with 36 capsules of Nespresso Grand Cru coffee varieties, and can be refilled once all the pods are used.

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According to John Ciaglia, commercial manager for Nespresso Australia, the promotion will help to excite consumers about their coffee tasting experiences and to continue sales momentum at a retail level after Christmas.

“Australia is a nation of coffee connoisseurs who appreciate high quality coffee and the complete café experience – the choice, the sensory experience and the aromas,” said Ciaglia.

“Within the range of Nespresso Grands Crus there is a coffee to cater to every taste. This promotion makes it easy for new Nespresso Club Members to sample the full range of Nespresso Grand Cru coffees to find their own favourite.”

The promotion will be supported by a range of in store point-of-sale materials, and will run across Myer, David Jones, The Good Guys and Harvey Norman, as well as other “leading electrical retailers”.

Nespresso’s Coffee Discovery Box, available as a gift with purchase in February.

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