By Patrick Avenell
The next stage in the evolution of the Dyson brand will take place in Sydney on 19 February 2013 when Sir James Dyson unveils three new “machines” at a gala launch.
These new machines were reportedly designed over 7 years by 40 engineers and incorporate a new Dyson Digital Motor. Sources close to Dyson have told Appliance Retailer that the new products will be primarily commercial in application, similar to Dyson’s wildly popular, much imitated Airblade hand dryers.
In the six months leading up to this announcement, Dyson Australia has strengthened its Commercial Division with key internal appointments to manage this release.
Dyson invite sent to media. (Click image for a closer look.)