Training in design-focused appliances offered to retail stores

By Patrick Avenell

Retailers in the appliance industry looking to move into the high-end design space should consider a specially tailored training session by Queensland outfit Designer Training.

These training sessions can be conducted on site, with practicing industry professionals visiting store to explain all the ins and outs of the premium appliance market.

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“Sales staff will be able to increase their rapport with their customers and have empathy for their projects,” said a spokesperson. “They will be able to provide a professional sales experience and be able to increase repeat business and referrals from existing customers.

Some of the subjects covered in these courses include design trends, design documents, colour selection, architectural styles, project planning and closing sales.

Check out the September issue of Appliance Retailer magazine for a special report on the winning bathrooms and kitchens from the DESIGN2012 Awards.

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