By Claire Reilly
Harvey Norman is set to shake up its in-store aesthetic with the addition of new Fujivision digital signage, provided by Fujifilm Australia. The signage – which can be used to combine images, video, audio, text and RSS feeds – was chosen as a way to increase sales and promote suppliers in stores, according to Harvey Norman.
Speaking about the new signage was Fujifilm Australia business advisor for the company’s Fujivision and CloudNET services, James Saldanha.
“Harvey Norman are one of the country’s biggest advertisers across TV, print and online,” said Saldanha. “They recognised digital signage as an important part of communicating with their customers and wanted to install a networked solution that would maximise their in-store experience.”
Harvey Norman will be utilising “Fujivision’s most advanced media player, which runs up to 6 HD channels simultaneously, to form the cornerstone of their digital signage system.
“A channel in the digital signage environment is effectively like a TV station that runs its own content. Fujivision digital signage gives Harvey Norman scalability and lower hardware costs, with different channels allowing the retailer to run department-specific content to LCD monitors around the store.”
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Ben McIntosh, general manager of Harvey Norman Computers, was positive about what the new in-store signage would do for the retail chain.
“By using the Fujivision system we now have the potential for generating additional revenue through sales lifts and the ability to create effective co-branding opportunities with suppliers,” said McIntosh.
“As Fujivision is networked we are able to have our customised playlists managed on a national, state, metropolitan, store and even screen level, allowing very targeted messaging throughout the day. There is also a ‘dayparting’ feature that allows any chosen content to be run at specific times.”
Through the partnership, Fujivision will create promotional content which is hosted on Fujifilm’s servers before being displayed on digital screens in selected Harvey Norman Stores, using cloud technology.
“As part of the Fujivision solution the company creates specific ads and promotions for Harvey Norman to help enhance brand and product recognition.
“The Fujivision system also has an efficient online proofing module that allows the retailer to review content and make changes by recording text, voice or video frame-by-frame, saving time and minimising potential errors when publishing to the network.”
An example of Fujivision's digital signage.