The news that WOW Sight & Sound had been placed in receivership was particularly disappointing to Current.com.au, which always had a soft spot for the Queensland retailer.
One of the things we loved most about WOW was its innovating marketing, which was not often seen outside its native Queensland.
Here is a shot of the WOW blimp flying around Suncorp Stadium prior to a 2009 NRL match (Brisbane Broncos v Canberra Raiders).
And here is a TVC that highlighted WOW's fun and distinctive approach to electronics retailing: