By Patrick Avenell
SYDNEY, NSW: Singaporean audio specialist Creative Technology has appointed Simms International as a reseller in the Australian market.
Under this arrangement Simms will sell Creative products, including the recently released Pure Wireless range of speakers, to the retail channels. Special focus is being placed on the Apple channel, according to the release.
“Creative is a world leader in sound technology. With their quality of sound at these aggressive price points, they are without peer.” said Simms International MD Danny Moore. “The Creative brand fits very neatly into our stable of category leading vendors, we believe Creative has the potential, and will become the leader in this category.”