By Keri Algar
SYDNEY, NSW: George Foreman is putting its products to the test by signing a sponsorship agreement with the Michelle Bridges 12 Week Body Transformation Challenge set to start 20 February 2011.
The fat reducing benefits of George Foreman grills, steamers and slow cookers are intended to compliment the 12 week body transformation, which incorporates diet, exercise and mindset challenges.
The Michelle Bridges programme includes nutritional plans and exercise programmes delivered via live online streaming videos where members also get the chance to win George Foreman products.
Over 100 million grills have been sold worldwide and the brand has been the number one grill sold in Australia for the sixth consecutive year, according to a statement from Salton, who distributes the George Foreman products.
The first challenge begins 20 February, the second begins 5 June and the final on 18 September 2011.