Australian International Design Awards now accepting entries

By Patrick Avenell

SYDNEY, NSW: Entries are currently open for the 2011 Australian International Design Awards (AIDA). This is the chance for locally designed products to receive recognition for their functionality and appearance, whilst also providing a point of differentiation on the shop floor.

There are two honours available from entry in the Awards: an award itself and a Design Mark, which represent an honourable mention in the category.

The overall winner last year was the M8 Intensive Care hospital bed, which both maximises patient comfort whilst also enabling complex medical procedures. Also recognised in 2010 for their design achievements Kenwood, Dyson, Breville, Samsung and Electrolux.

Entry fee for the 2011 Awards range from $900 for a standard product up to $5,000 for an overseas offsite inspection. Entries close on Thursday 31 March 2011, with winners being announced in Melbourne on Friday 22 July 2011.

In addition, entries that received before Friday 18 March 2011 will be considered for a special feature in a May issue of BRW Magazine.

Click here to be taken to the AIDA website.

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