Former Telstra pro joins HTC, unveils the Desire S

By Keri Algar

SYDNEY, NSW: Jeremy Matthews has joined HTC as the marketing director for Australia and New Zealand. Matthews was most recently Telstra’s group manager of mobility marketing in the enterprise and Government business unit, and was involved with launching the Next G network and instrumental in tripling smartphone penetration between 2008 and 2010, according to HTC.

Matthews has replaced Anthony Petts, who has moved to Motorola after an exceptionally successful stint at HTC.

“This role presented an excellent opportunity to work with an innovator brand that is quickly gaining momentum in the Australian market,” said Mathews in a statement.

“This is a critical stage in HTC’s growth, we have one of the most exciting smartphone roadmaps today and we expect these devices to shape the future of mobile communication technology. I’m looking forward to building upon HTC’s success in the Australian market and working closely with our team, partners and carriers to propel the brand even further.”

Meanwhile, in Barcelona this week HTC, unveiled the next generation HTC Desire S, which will be brought into Australia in the first half of 2011 by Telstra. Key features of the new mobile include a 3.7-inch touch screen, a 5-megapixel camera with LED flash, Google’s 2.3 Android Gingerbread operating system, and access to over 100,000 apps on the Android marketplace.

Warwick Bray, executive director, Telstra mobile products said: “The original HTC Desire was a huge hit with our customers and helped to establish the popularity of Android smartphones in Australia.”

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