Sunbeam’s $60,000 prize pool promotion

By Keri Algar

SYDNEY, NSW: Consumers will be eligible to enter the draw to win 1 of 11 cash prizes, including a $10,000 grand prize and 10 runner-up prizes of $5,000, with the purchase of any Sunbeam product made with Teflon Platinum Pro, which is manufactured by Dupont.

Retailers nationwide have told Current.com.au that Sunbeam, Kenwood and Breville Christmas promotions especially helped drive traffic through doors.

“Some of the small appliance players like Sunbeam and Breville had some really good giveaways and claim-backs on their products, which helped drive sales for them. Kenwood, Breville and Sunbeam all went really well,” said Ian Russell from Betta Electrical Naracoorte.

Dupont Teflon features in 24 of Sunbeam’s products including sandwich presses, irons, woks and deep fryers.

“We are very excited to bring such a great promotion to our consumers and to partner with such high profile brands as Dupont and Citi,” said Nicole Norton, product manager cooking, Sunbeam.

“With such a great range of Teflon products and valuable cash prizes on offer, we expect great consumer interest in this promotion.”

The prizes will be issued through Sunbeam Citi Prepaid Cards and the offer expires 28 February 2011.

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