By Patrick Avenell
SYDNEY NSW: Its new Clicks and Mortar online sales proposition might be a little confusing for some, but the crowd has spoken, with Current.com.au readers voting The Good Guys website the best online experience amongst the traditional retailers.
Unlike most online stores, which deliver products to consumers, The Good Guys invited buyers to purchase stock online before visiting the store in person to collect it. This strategy enables The Good Guys to sell online whilst also looking after its franchisees. A third of all respondents to our survey voted it the best of the seven retailers listed.
Also performing well was JB Hi-Fi, which received 23 per cent of the vote. JB’s online site is more conventional, with sales processed and goods delivered. JB also used its website as an e-catalogue, with stacks of price smashing announcements made regularly.
Harvey Norman, which does not sell online, but uses its website and social media for effective brand communication; Betta Electrical and Winnings Appliances all polled double figures percentage points. Retravision scored 9 per cent for its offering, which is mostly just a national store listing, and the nascent David Jones site scored 2 per cent of the voted.