Sunbeam Hollywood promotion targets kids

By Keri Algar

SYDNEY, NSW: With Junior MasterChef on the go and novelty tipped to sell this Christmas, Sunbeam has announced its Christmas promotional campaign for the Cool Creations range.

Using the latest DreamWorks movie, Megamind, Sunbeam is offering a trip to Hollywood for two adults and two children as the major prize of the promotion. The winning family will be given the opportunity to visit Universal Studios and be illustrated as a superhero by a DreamWorks animator.

Customers who purchase any product from the Cool Creations range between 1 November and 24 December are eligible to enter and will also be in the draw to win 200 secondary prizes.

“As we head into the Christmas retailing period, this is a fantastic incentive for customers to buy from the Cool Creations range,” said Friederike Bohlen, product manager for food preparation and novelty, Sunbeam.

“The products in the Cool Creations range make perfect Christmas gifts and with the chance to win this amazing prize, we anticipate a great spike in sales around this promotional period,” said Bohlen.

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