3D TVs: how low will they go?

By Keri Algar

SYDNEY, NSW: As many people in the CE industry predicted, large screen 3D TV prices have fallen under the $2,000 mark in the run up to Christmas, and in some cases, well under.

In a JB Hi-Fi catalogue circulated this week in Sydney, a Samsung 50-inch Full HD 3D Plasma TV was advertised for $1,796. This represents a saving of $703 off the original RRP $2,499. But wait, there’s more.

No, not steak knives, consumers who purchase the Samsung 50-inch are also eligible to receive a bonus gift pack including a 22-inch Series 4 LED TV, 4 3D Blu-ray movie titles and 4 pairs of 3D glasses. This bonus is valued at RRP $1,294. And at JB Hi-Fi, consumers can get 60 months interest free.

Other 3D models in the JB Hi-Fi catalogue under $2,000 include an LG 42-inch for $1,896 (RRP $1,999) and an LG 50-inch for $1,998 (RRP $2,249).

Meanwhile, the Harvey Norman website is advertising a Samsung 40-inch 3D LED LCD TV for the “hot price” of $1,899 down from RRP $2,499.

This might still not be enough to tip the average consumer over the 3D edge though, as regular 2D models have also dropped in price significantly.

One Sydneysider told Current.com.au that while he thought the 3D offering in stores was “awesome”, for now, a 2D model would suffice.

“It was hard to go past a 60-inch plasma for $1,200, especially with 24 months interest free and a bonus flat screen TV,” he said, after making the purchase at a Harvey Norman store.

“We were so impressed by the 3D TVs they had in the store. We’ll definitely get a 3D TV next time.”

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