Nikon aces other top brands in consumer survey

By Keri Algar

SYDNEY, NSW: The stalwart camera company has taken the overall most satisfied rating after scoring top marks for the DSLR category in an independent consumer survey.

The survey measured 2,500 Australian consumers who had bought a camera in the past 2 years to rate their approval of Digital Single Lens Reflex (DSLR) cameras for image quality, price, functionality and design. Canon and Kodak came in at second equal followed by Sony and finally Olympus.

Steven Mickenbecker, head of research for the Canstar Cannex initiative said the survey revealed a notable distinction for Nikon.

“This is an impressive result for Nikon, who have taken out the number one spot in an incredibly competitive market. They not only won the key category of overall satisfaction, they came first in every category tested, including price, image quality, functionality and design,” said Mickenbecker.

“The demand for DSLR cameras continues to grow as the products become more affordable and user-friendly. Our study showed customers are very happy with their camera across the board. All brands scored at 3 three stars, or 6 out of 10, in each category.

“However, it did highlight some shared gripes about the bulky size of the DSLR camera and the cost of purchasing additional lenses.

“We launched this study to give Australians a free online resource to help them purchase a DSLR camera. It offers people a simple way to learn from the experiences of other consumers and is essentially a guide to product excellence as voted by customers.”

Other categories surveyed this year by Canstar Blue include LCD and Plasma TVs, refrigerators and electronics retailers.

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