ACCC slams Bronze Swan power saving device

By Keri Algar

SYDNEY, NSW: The Enersonic Power Saver device touted to reduce the electricity consumption for domestic consumers has been withdrawn from sale after the Australian Competition and Consumer Commission raised concerns about the device’s effectiveness.

The ACCC claims Bronze Swan’s promotion of an alleged 47 per cent energy bill saving is misleading and deceptive. As part of the enforceable undertaking accepted by the ACCC, Bronze Swan has agreed to stop selling and distributing the Power Saver, publish corrective notices and implement and maintain a trade practices compliance program.

"Consumers today are very concerned about rising electricity costs and traders should not take advantage of those concerns by making misleading and unsubstantiated representations that their products can reduce consumers' electricity bills," ACCC chairman Graeme Samuel said today.

Bronze Swan sold approximately 2,100 devices at $139 at authorised agents as well as trade and agricultural shows around Australia.

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