Dick Smith teams up with Samsung to showcase 3D TV at the Bathurst 1000

By Keri Algar

SYDNEY, NSW: After the extended footy finals hype, the 3D momentum continued this weekend as sports fans of a different genre were offered the chance to view V8 Supercars in 3D action at the Bathurst 1000 at Mount Panorama.

Dick Smith and Samsung collaborated with race coordinators to present high definition 3D footage for viewers at the on-track store at the event. The 3D in-car footage was taken at the Darwin and Townsville events.

Martin Whitaker, V8 Supercars Australia CEO  said they had been working hard for some time now to capture 3D TV footage so fans would be given the opportunity to view real race footage in a first for Australian motorsport.

“To be able to work with Dick Smith on this exciting project clearly demonstrates that both our corporate partners and V8 Supercars are willing to explore new opportunities whereby we can increase the fan experience and engagement," said Whitaker.

Tyson White of Dick Smith said, "We pride ourselves on our understanding of technology and to assist in the development of this exciting new direction for V8 Supercars is fantastic.”

The event attracted a 180,000-strong crowd.

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