By Keri Algar
SYDNEY, NSW: In the same week that upstart online retailer Kogan released his first coffee machine, established brand Saeco has demonstrated what customers get when they pay premium for a trusted brand.
The new Saeco Exprelia is a fully automatic espresso coffee machine with all the bells and whistles, and comes with a tempting Christmas promotion to boot.
It presents classic Italian craftsmanship in a non fingerprint full stainless steel finish with new features including a unique brewing system that allows for the espresso’s intensity to be adjusted by altering the flow and structure of the crema.
Earlier this week online retail rogue Kogan, launched a fully automatic espresso machine for $499.
Greg Wright, Saeco national sales manager told Current.com.au that Saeco will continue to value the relationship it has with its retail partners to communicate the value of quality espresso machines to consumers.
“The high quality of our machines could not support such pricing,” said Wright.
“Coffee is a complex category heavily dependent upon education and communication by our retail partners. We place considerable value upon this as does the consumer.”
The Exprelia also features a one-touch cappuccino maker, a double boiler, auto cleaning and de-scaling, full automatic milk function and dual milk cleaning.
This year for Christmas Saeco is offering a set of eight double wall Bodum glasses and de-scaler, valued at $200 with any Saeco automatic machine purchased.
The Exprelia is available now for RRP$2499.