Asko extends Morphy Richards contract, long term

By Keri Algar

SYDNEY, NSW: Morphy Richards and Asko have signed an extended distribution contract thanks to a relationship that has so far fostered continued year on year growth, according to Murray Barnes, Morphy Richards national marketing executive.

“After key meetings in Berlin in September Morphy Richards UK (Glen Dimplex) and Asko Appliances Australia have signed an extended long term distribution agreement of Morphy Richards products in Australia,” Barnes told Currnet.com.au.

“Both companies are very pleased with the strong growth that has been experienced over an extended timeframe in the premium segment of the Australian small appliance market. The new long term contractual commitment allows both companies to further expand with innovative new releases, product development and category expansion moving forward.”

Meanwhile, Morphy Richards has signed on Fiona Petkaris as national marketing executive. Petkaris has a six-year marketing background working for Mercedes and said she is enjoying her new position as it is “hands on”.

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