By Paul Hayes

SYDNEY, NSW: The smartphone market continues to heat up with Samsung yesterday unveiling its flagship Galaxy S android phone.

Last week also saw Apple launch its new iPhone 4, while Nokia has also announced its new N8 smartphone.

Due to launch in Australian on 1 July, Samsung’s Galaxy S is powered by a 1Ghz processor and Google’s Android 2.1 operating system and is designed to provide immersive, intelligent and integrated experiences, said the company.

Featuring a 4-inch touchscreen, the Galaxy S is designed to deliver unrivalled screen quality with less reflection and wide viewing angles, and when combined with Samsung’s TouchWiz 3.0 user-interface, is able to record, edit and play HD video, browse the internet, play games and read eBooks.

The new smartphone also introduces Samsung Social Hub, which the company said is an integrated messaging solution that brings contacts, calendars and social networks together in one place.

For the time-poor message writer, the Galaxy S also offers a new alternative to texting with Swype, which allows users to swipe their fingers from letter to letter across the keyboard rather than typing letters individually.

Elsewhere in the market, this week also saw Apple forced to make a second embarrassing admission following last week’s statement that many consumers will be forced to wait for their pre-ordered iPhone 4.

 The latest statement was regarding development problems with the new white iPhone 4.

“White models of Apple’s new iPhone 4 have proven more challenging to manufacture than expected,” said Apple.

“As a result they will not be available until the second half of July.”