Sony launches ‘3D House’ in lead-up to World Cup

By Paul Hayes

SYDNEY, NSW: last night visited what is being hailed as Australia’s first 3D home.

Sony Australia commandeered a house in Rose Bay to show to the people what it had on offer in 3D for 2010.

The 3D house included Blu-ray movies in the living room, PlayStation3 (PS3) gaming in the family room, sport in the recreation room and Sony’s new NEX-5 camera in the dining room.

The house even had live music in the garden, with a sneak peek at the country’s first 3D music video by the Rogue Traders.

This was a 3D overload.

Key among the 3D home entertainment offerings is the Bravia HX900 and HX800 series TVs.

Both TVs feature Motionflow PRO 200Hz or Motionflow PRO 400, optional Full HD 3D (3D glasses and 3D transmitter required), Bravia Engine 3, Wi-Fi adaptor for wireless network connection to internet video content and DLNA enabled devices (sold separately).

Available this month the HX800 ranges from 40-inch for RRP $2,799 to 55-inch for RRP $4,699, while the HX900 will be available in July from 46-inch to 60-inch for RRP $4,699 and RRP $7,499, respectively.

The HX 900 TVs will also come with two pairs of 3D glasses.

Sony Australia managing director, Carl Rose, also used the event to announce that Sony will also fast track shipment of 3D TVs in time for the upcoming FIFA World Cup, or as he put it, “in time for that little black and white ball.”

Sony has already made clear its plans to make its PS3 the heart of the living room, featuring 3D Blu-ray playback, Bravia internet video, wireless DLNA streaming and USB input for video, photo and music playback.

Along with the standalone Blu-ray, Sony also showed off its 3D ready home theatre system which features up to 1,000 watts of total power and is designed to create a cinema quality experience in the home.

For those who might want to get outside, Sony’s 3D house also included its new NEX-5 and NEX-3 3D capable compact cameras.

According to Sony, the 14.2 megapixel cameras offer true DSLR quality in a compact body, as well as 3D sweep panorama mode, designed to view images on a compatible 3D TV via an HDMI connection.

The NEX-5 will be available later this month from RRP $1049, with the NEX-3m in July from RRP $849.

UPDATE: Sony Australia has contacted to indicate that there is no new PS3 planned for release, as previously reported.

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