The Good Guys ramps up in New Zealand

By Ella Legg

NEW ZEALAND: The Good Guys is poised to open its second New Zealand store on July 10 in Botany Downs, a suburb of Manukau City.

The discount retailer opened its first large format store in New Zealand at Wairau Park in Auckland in May.

The Good Guys’ retailing model is focused on offering a broad range of the biggest brands in electrical appliances at exceptionally low prices. It presently operates 92 stores in Australia.

In 1992 The Good Guys banner appeared on a total of 14 stores in Victoria. Twelve years ago, it launched its memorable Good Vibrations 'Pay Less Pay Cash’ advertising campaign.


 

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