After 30 years, the Pioneers reach a new frontier

By Patrick Avenell

MELBOURNE, VIC: After three decades riding the highs and the lows at its Braeside home, Pioneer Electronics Australia has picked up its bat and ball and moved to a bigger and brighter home in Heatherton.

The new site is in a business park 23 kilometres from the Melbourne CBD. These premises are home to 64 Pioneer staff, including service and spare parts.

“We are thrilled to now call Heatherton home. No longer confronted by aging office facilities and excess office space, there is real positive energy amongst all staff, who are embracing the new, modern office facilities,” said chief finance and operations manager Bruce Blythe.

“Over the past three months, Pioneer has modernised a number of processes in a bid to better support the company’s business needs moving forward.

“In addition to securing a new Head Office, we have also outsourced our warehouse logistics to NYK, outsourced warehousing of marketing collateral to Waivestar, and unlocked funds tied up in the Braeside property.

“The operational changes should be almost seamless to our retail partners and in the long term should help us to further improve our service levels.”

Blythe was keen to emphasise that all staff and department phone numbers are unchanged.

The new office is located at 5 Arco Lane, Heatherton, Victoria, 3202.

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