By Paul Hayes

SYDNEY, NSW: Sony Computer Entertainment Australia has this morning unveiled the latest string to its entertainment bow, the PlayStation Network Video Delivery Service.

Set to launch at 1am Thursday 20 May, this movie on demand service is available on both the PlayStation3 (PS3) and PlayStation Portable and allows the download of hundreds of movies in both high and standard definition.

With an initial catalogue of more than 600 movies, Sony said that the company has signed deals with all of the major Hollywood studios to make movies available from $3.99 to rent and $7.99 to purchase.

“We are excited about delivering high quality entertainment directly to our Australian consumers’ PlayStation-connected TVs, portable gaming devices and personal computers,” said general manager of Sony’s global digital video distribution and operations, Michael Aragon.

According to the company, the video delivery service will be fully integrated within the PlayStation network, allowing consumers to use the same log in, wallet system and user-interface while searching for movies.

Once users rent a movie they have 14 days to initially watch it, then 48 hours once playback has started. Purchased movies are stored in the PS3 hard disk drive.